The Art of Black & White

See in Black & White. Shoot with Intention. Sell More Art.

Whether you shoot film, digital, or a blend of both, this nearly 100-page guide is designed to help you truly see light, create meaningful art, and use black and white photography to elevate your work and business, with intention. Inside, you’ll find a thoughtful balance of creative inspiration and practical education: over 100 real image examples, clear technical guidance, and simple ways to refine your eye, so that you can up-level your work and the art you provide your clients.

This isn’t just about converting images to black and white. It’s about knowing when a moment is stronger without colour — when removing it deepens emotion, strengthens the connection, and elevates the story you're telling.

You’ll also learn how black and white can become part of your workflow and your brand — not only strengthening your artistic voice, but increasing the perceived value of your work. From intentional shooting to thoughtful editing and client delivery, this guide will help you confidently incorporate black and white in a way that feels elevated and purposeful.

For photographers wanting to grow, refine, and create imagery that feels enduring and artful — this guide will help you move beyond guessing, and start creating with clarity.

Whether you're shooting film or digital, this guide gives you the exact knowledge, settings, and creative framework to create black and white images that stop people in their tracks — images that sell. 

What's Inside:

• My exact camera settings and film stocks for black and white photography
• Digital editing techniques to authentically emulate the film look (I give away all my editing secrets here, so there's no guesswork for you)
• Direction on light — what light is best for capturing a moment in black and white, and how different types of light produce different results
• How to identify the moments best captured in black and white vs. colour
• Side-by-side comparisons: film vs. digital, colour vs. black and white, different film stocks and 35mm film vs. 120mm film
• A window into my creative thinking and decision-making process 

Who This Is For:

Photographers at any level who want to elevate their craft, develop a stronger artistic voice, and create work that endures — and sells. If you've ever wondered when to shoot black and white and why it works, this guide is for you.